An Instagram ecologist who has embarked on a "mini-mission for a more sustainable home" is trying to convince people to join his #MellowYellowMondays hashtag.
Every Monday, Emma Kennan of Stockton Heath in Cheshire follows the motto "If it's yellow, let it moderate" to save water and encourage social media users to do the same.
"I think if many people do small things, that can make a big difference," he said.
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